How to Do a Competitive Analysis (with Free Template)
Brand Strategy, Content Marketing, Content Strategy
Research and Insights
Build a smarter content strategy by using valuable research and insights to guide your decision-making.
Why Research and Insights Matter
When you’re crafting any marketing strategy, you need a firm understanding of your brand and your market. This requires a deep dive into your data and, most importantly, the ability to synthesize it all into actionable insights and next steps. This can be overwhelming, but it’s a necessary step to effectively differentiate yourself, tell stories that captivate, and compel people to choose you.
How We Approach Research and Insights
It’s easy to get tunnel vision when you’re focused on your brand’s data day in, day out. But fresh eyes can help you spot opportunities you may have overlooked. Through our discovery process, we leave no stone unturned to understand your goals, competition, market, and any other relevant factors that influence your strategy, including:
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Analytics
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Brand audit
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Content audit
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Competitive landscape analysis
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Market analysis
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Product audit
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SEO audit
Once we’ve completed our research, we translate those insights into strategy recommendations that help you achieve your goals, improve your ROI, and create communities of lifelong fans.
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