What Is an Explainer Video? How to Make Them Work For You
Content Marketing, Video Marketing
Explainer Videos
Introduce your product, service, or brand through eye-catching explainer videos that tell your story quickly and impactfully.
Why Explainer Videos Matter
People want information quickly, and they don’t want to do a lot of work to get it. Explainers are an effective way to deliver that information. By combining audio, text, and visuals, these videos let you introduce your brand, product, or service to people—without making them do any heavy lifting. Whether you need to tell a story in 30 seconds or 3 minutes, explainers blend animation, data visualization, voiceover, music, and other design elements to increase comprehension and educate viewers in an appealing, engaging, and memorable way.
Applications for Explainer Videos
Whether live-action or animated, explainers are a versatile tool that can be used to communicate all sorts of information, including:
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Introductions and overviews
If you want to explain who you are, what you do, and how you can help people, explainer videos do it in less time.
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Processes and complex information
Explainer videos are an effective way to break information down and make it easy to understand, whether it’s data, complex concepts, or processes.
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Tutorials
Most people don’t have the patience to hunt down a manual or figure things out on their own. Explainers are a perfect tool to demonstrate how to do something.
These videos are also ideal for online sharing, making them high-value content to enhance your social presence or website.
How We Approach Explainer Videos
Our explainers communicate information simply and effectively. Using our unique storytelling skills, we distill your message, structure a compelling narrative, design eye-catching visuals, and bring it to life through motion. The result is a highly informative and engaging video that captivates from the minute your viewer presses play.
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Our Work
