The ROI of Employer Branding (It’s Bigger Than You Think)
Content Marketing, Employer Branding
Employer Brand
Attract and retain the best and brightest in your industry by building an employer brand that people want to work for.
Why Your Employer Brand Matters
To build a lasting brand, you need a strong team behind you. But in a competitive hiring market, it’s increasingly challenging to find great employees—and keep them. How do you stand out? How do you make people want to work for your brand? By identifying what makes you a great employer, sharing it with the world, and continuously nurturing those traits. When you do this successfully, you can cultivate a community of people who are committed to your values, your vision, and your brand for the long term.
Elements of Employer Brand
Whether you’re an established brand that needs some realignment or a new company that wants to grow in the right direction, understanding what makes you a great employer is crucial. This process includes things like:
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Employer brand audit
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Competition audit
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Employer value proposition and messaging pillars
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Applicant journey mapping
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Channel discovery and management
Ultimately, the goal is to equip yourself with the tools and understanding you need to tell stories that make people feel connected to your brand.
How We Approach Employer Brand
We dive into your brand to understand how you’re currently perceived by candidates, why employees like working for you, what your unique value proposition is, and how you can translate it into content that connects with the right people. With an articulated employer strategy, you can increase the caliber of candidates, keep your current employees engaged, and discover new outlets and talent pools for growing a diverse team.
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