101 Resources to Improve Your Copywriting
Copywriting
Copywriting
Engage people through compelling copywriting that makes your message stick.
Why Copywriting Matters
To captivate your audience, keep their attention, and build a relationship, you need to communicate your brand’s story authentically and consistently. Whether it’s the copy for your product packaging, social ads, or ebooks, every word you write is an opportunity to communicate who you are, what you do, and why people should want to work with—and even for—you. Through powerful copywriting, you can form stronger connections, compel people to action, and cultivate relationships that set your brand up for long-term success.
Applications for Copywriting
Good copywriting grabs attention, tells an interesting story, and provides the information people need to move along the customer journey. This includes both internal and external materials, including:
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Ads
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Annual reports
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Articles
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Brochures
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Infographics
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Case studies
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Ebooks
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Interactive content
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Internal materials
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Microcontent
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Motion graphics
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Packaging
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Promotional materials
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Presentations
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Reports
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Sales content
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Social
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Videos
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White Papers
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Website
No matter the medium, make sure you’re sending the right message with the right copy.
How We Approach Copywriting
We dive into your brand story to identify core throughlines and key messages to communicate, then translate it into compelling content optimized for both medium and channel. By crafting engaging copy that showcases your brand personality and voice, we ensure your content makes a memorable impression with the people who matter most.
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