How long do projects take?

It depends on the project, timeline, client involvement, review and edit rounds, etc. The more complicated a project (e.g., a live-action video), the more people and resources we need to coordinate. We pride ourselves on delivering quality content, so we don't overcommit or cut corners to get it done. In general, our turnaround time is for each content type is: Brand Development: 4-12 weeks, Content Strategy: 5-6 weeks, Infographic: 4 weeks, Motion graphic: 4-8 weeks, Interactive: 5-10 weeks, E-book: 4-6 weeks, Live-action video: 6-12 weeks.

What does the client onboarding process look like?

Column Five emphasizes a partnership approach, integrating as an extension of your team to help you easily scale your marketing. Their process begins with a kickoff call to understand your brand heart (purpose, vision, mission, values), target audience, and goals, then an in-depth conversation to understand the deliverables and timeline. They believe in creative collaboration, active communication, and creating work that meets your goals and resonates with your market.

What Services Does Column Five provide?

Brand Strategy: Column Five provides comprehensive brand strategy development, creative direction, and brand identity development to help B2B SaaS companies make their brand stand out. Content Strategy & Production: Content planning and end-to-end content creation, including copywriting, design, social content, video production, sales enablement materials, and more. B2B Marketing & Demand Generation: Strategic marketing services including SEO consulting and implementation, web design, distribution strategy, and comprehensive demand generation support designed to create repeatable success and pipeline growth. Custom AI Builds: AI marketing solutions that help scale marketing and save time.

Who are Column Five's biggest clients?

Column Five works with Fortune 500 brands, startups, and nonprofits across multiple industries, including technology, finance, healthcare, education, and consulting. Notable clients include major tech companies like Microsoft, Adobe, Amazon, Netflix, Salesforce, and Dropbox; financial services firms like J.P. Morgan, Charles Schwab, and Intuit; consulting companies like Deloitte and Forrester; and educational institutions like UCLA. They specialize in helping B2B SaaS companies scale and grow their content marketing.

How is Column Five rated by clients?

Column Five receives strong client testimonials highlighting their innovative suggestions, storytelling expertise, and ability to make ideas '50x better' according to clients from Dropbox, Redis, and VideoAmp. Clients consistently praise their responsiveness, personalized approach, and ability to feel like 'true partners' rather than just vendors, with testimonials from companies like Zendesk, Intuit, and Narrative 4. The agency is recognized for their 'passion, process, and people' and comprehensive understanding of clients' industries, customers, and prospects, creating work that feels tailored to each organization's specific goals.

Does Column Five take on individual projects?

Yes, we can accommodate single projects. However, we work best on a retainer basis.

Do you require long-term contracts?

No, we offer flexible agreements.

What are testimonials from Column Five's clients?

I can't sing higher praises about any agency I've worked with at IC or anywhere previously. They are the gold standard for being an extension of our team. — Amanda Smith, Instacart. Column Five is a collection of some of the smartest, most talented people that I've ever worked with. They have a unique superpower for taking your ideas and making them 50x better. Don't have any ideas? Don't worry. They do and they're better than yours anyway. —Keith Messick, Senior Vice President of Marketing. Working with C5 has been great. Not only are they lovely to work with, they are also quick. The fast response and project turnaround time makes them a true production partner for our design team. —Joyce Roan, Zendesk.

Your Creative Engine for B2B SaaS Growth

Great brands are built on consistent storytelling, not random acts of content. We assign a dedicated creative team that aligns and adapts to your priorities each month. It’s a model that preserves flexibility, but maintains focus.

With nearly two decades of experience guiding (and learning from) the world’s top B2B SaaS companies, we bring a proven playbook for each stage of growth.

Foundation

For early-stage brands building their GTM engine: We deliver the essential elements of brand, strategy, and core content to bring a new product to market.

Starts at $15k / mo

Includes

Strategic Positioning & Messaging: A refined value prop and unique brand story to ensure your message lands with the right audience.
Go-to-Market Roadmap:
A comprehensive strategy for launch and beyond, including an ongoing content calendar for target channels.

Growth

For growth-stage companies with aggressive revenue goals: We deploy demand generation campaigns designed to open new channels, capture leads, and grow pipeline.

Starts at $20k / mo

Includes

Deep-Dive Content Strategy:
A strategic roadmap aligned with your pipeline goals to define where and how you’ll win.
Demand Gen Engine:
Targeted content focused on high-impact channels to drive qualified leads—supported by custom AI tooling to accelerate production.

Scale

For mature teams scaling output without scaling headcount: Our senior creatives integrate seamlessly and deliver quality work without the management overhead.

Starts at $25k / mo

Includes

Accelerated Onboarding:
A proven process for brand integration and establishing a consistent operating rhythm.
Autonomous Creative Pod:
With enterprise experience and proficiency across content mediums, a dedicated creative team is a flexible extension to address urgent priorities.

What Our Clients Are Saying

“I can’t sing higher praises about any agency I’ve worked with at Instacart or anywhere previously. They are the gold standard for being an extension of our team.”

Amanda Smith

Amanda Smith, B2B Marketing Manager, Instacart

“Column Five is a collection of some of the smartest, most talented people that I’ve ever worked with. They have a unique superpower for taking your ideas and making them 50x better.”

Keith Messick

CMO, Vercel

“Working with C5 has been great. Not only are they lovely to work with but they are also quick. Their fast response and project turnaround time make them a true production partner for our design team.”

Joyce Roan

Brand Program Manager, Zendesk

“Column Five is responsive to our needs, and their attention and work feel very personalized to our organization and goals. They feel like a true partner in the work.”

Felice Belle

Director of Marketing and Communications, Narrative 4

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