Although most people are familiar with Mozilla’s best-known offering, the Firefox browser, far fewer know that it is one of the only tech companies backed by a non-profit: the Mozilla Foundation, an organization on a mission to put people over profit to give everyone more power online. The brand called on us to create a new campaign that would educate people about what Mozilla really stands for, connect with a like-minded audience, and share the Mozilla mission with the world.

Mozilla’s mission is powerful, so we wanted to create an explainer that did it justice. We decided to breathe new life into the typical explainer format and create something that felt more like an inspiring short film. With a colorful palette, elevated music and sound design, and a slower, more cinematic pace to let the audience absorb the story, we created a dynamic motion graphic that communicates the brand’s mission in a memorable and meaningful way.