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Brand Development, Content Creation, Content Strategy
VideoAmp is a software and data startup that helps marketers optimize their media investment. After raising Series C funding in 2019, the company needed to evolve their brand and marketing to position for growth. We’ve partnered on these efforts for over 6 years, building everything from their website to their content strategy—and more.
VideoAmp initially reached out to us with a tall order: create a standout website to communicate a refreshed brand story to their target personas. We started by revisiting their brand strategy to clarify goals, align messaging, and understand exactly what brand story we wanted to bring to life.
To infuse that data measurement aspect of their brand story into the site visuals, we used a sophisticated black-and-white palette punctuated by intentional uses of color, as well as animated abstract visualizations to add more movement and excitement.
To emphasize not only what VideoAmp does but who they are, we infused employee-centric videos, imagery, and culture content throughout the site. (Tune in to our Best Story Wins podcast to hear more about how VideoAmp connects brand and culture.)
We’ve also created the Shopify site for their internal swag drops, built additional microsites like the Manifesto site, and developed a page builder to empower their team to create more opportunities for conversions.
After laying a strong brand foundation, we’ve continued to support all aspects of VideoAmp, from their culture to site conversions. To help them gain leads, we crafted a comprehensive content strategy, including a deep SEO audit and keyword strategy, content roadmap, production, and management, as well as ongoing reporting to track and optimize their success.
Beyond SEO content, we’ve also looked for unique opportunities to flex VideoAmp’s storytelling skills and keep the brand fresh and relevant. The “Powered by VideoAmp™” toolkit featured a tech-forward visual identity, interactive landing page, and 60-second explainer video that transformed a complex concept into eye-catching visuals to help the brand connect with their audience—both online and in person at the CES conference.
Monthly MQL increase after site launch (goal was 200%)
Awwwards Honorable Mention and a Mobile Design Excellence Award
Funding raised since the web relaunch
Michelle Kim
VP of Brand Design
J.P. Morgan Payments
Dropbox