Redis is a leading data platform that helps users build fast apps—fast. Having recently rebranded, Redis was eager to reintroduce their brand story to the world. We were happy to help bring that story to life through a series of compelling videos and supporting content.
Redis
Video Series Brings Redis’ Brand Promise to Life
Videos delivered by making viewers’ lives easier.
“See how fast feels” is the Redis tagline, and this ethos inspired every part of content production. For the 10+ explainers and product demos, we combined smooth animations, clean visualizations, and kinetic text to deliver information quickly and effectively. This minimal approach benefitted production, allowing us to create videos more efficiently. It also helped viewers get through videos easily—and get on with their day.
Sales content helped synthesize key information.
For additional supporting content, including a sales one-pager, we used data design to visualize concepts and present information in an easily digestible format. Additional supporting assets also reinforced the Redis brand story, creating more customer touchpoints across channels.
The result? Redis told their story far and wide.
With 1.9 million collective views and a fresh batch of sales enablement, Redis has the tools they need to create stronger relationships with their audience.
"Column Five is a collection of some of the smartest, most talented people that I’ve ever worked with. They have a unique superpower for taking your ideas and making them 50x better."
Keith Messick, CMO Redis