The work MIECO does is innovative and complex. Our primary challenge was distilling the complex topics and dense subject matter into an easily digestible format for a broad audience. To do this, we paired participant interviews with elevated visuals. However, with participants around the country, sourcing those interviews posed a challenge.

We ultimately deployed a sophisticated remote camera system and conducted the interviews using Riverside.fm. This approach, coupled with pre-screening questions, allowed people to capture authentic and compelling content in their own comfortable environments.

To infuse more energy into the stories, we worked with our partners at Good Secrets to introduce dynamic animation, a bright color palette, and Internet-inspired imagery to bring the concepts to life. Custom music composition and expertly mixed sound design completed the series, creating an exciting and inspiring look at the work MIECO is doing. 

With strategic planning, technological skill, and creative flair, our team created a series that not only achieved the project objectives but scored multiple awards in the process.

• 2024 Collision Awards 
  • Gold: Marketing & Communications, Campaign Science & Technology
  • Silver: Marketing & Communications, Campaign Non-Profit
• 2024 Anthem Awards
  • Bronze: Responsible Technology, Special Projects, and Awareness Categories