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Mozilla Internet Ecosystem

Award-Winning Video Series Celebrates the Mozilla Internet Ecosystem

Who Are the People Building a Healthier Internet?

The Mozilla Internet Ecosystem (MIECO) Program funds innovators building a healthier Internet experience. To increase awareness about the program, we created a 4-part video series that spotlights the people and standout achievements the project has supported. Each episode gave voices to the movers and shakers behind MIECO, generating buzz about their work and offering insights into their unique contributions.

Capturing the best content proved a challenge. 

The work MIECO does is innovative and complex. Our primary challenge was distilling the complex topics and dense subject matter into an easily digestible format for a broad audience. To do this, we paired participant interviews with elevated visuals. However, with participants around the country, sourcing those interviews posed a challenge.

We ultimately deployed a sophisticated remote camera system and conducted the interviews using Riverside.fm. This approach, coupled with pre-screening questions, allowed people to capture authentic and compelling content in their own comfortable environments.

Eye-catching visuals elevated the storytelling. 

To infuse more energy into the stories, we worked with our partners at Good Secrets to introduce dynamic animation, a bright color palette, and Internet-inspired imagery to bring the concepts to life. Custom music composition and expertly mixed sound design completed the series, creating an exciting and inspiring look at the work MIECO is doing. 

The result? An award-winning series.

With strategic planning, technological skill, and creative flair, our team created a series that not only achieved the project objectives but scored multiple awards in the process.

  • 2024 Collision Awards 
    • Gold: Marketing & Communications, Campaign Science & Technology
    • Silver: Marketing & Communications, Campaign Non-Profit
  • 2024 Anthem Awards
    • Bronze: Responsible Technology, Special Projects, and Awareness Categories
Credits

CREATIVE PARTNER
Good Secrets

EXECUTIVE PRODUCER
Ryan Shoe

CREATIVE DIRECTOR
Casey Latiolais

ART DIRECTOR
Walter Olivares

STORY EDITOR
Alex Kennell

COMPOSER & SOUND DESIGNER
Michael Lee

DESIGNERS
Charlie Noard
Marco Cheatham
James Boorman
Alex Deaton

ANIMATORS
James Boorman
Alex Deaton
Garner Dumas