With ABM, the stakes are high. By targeting a small group of high-value accounts, you can drastically increase your revenue—but you need a smart, insights-driven strategy to make it work. We began our engagement with the JPMP Healthcare team, piloting an ABM initiative to build awareness and generate qualified leads for key accounts like CVS, McKesson, and Cencora.

Starting with a unified messaging framework, we tailored personalized content for individual decision-makers, as well as larger buying groups at the target companies. To reach our highest value targets where they were already consuming information, we used traditional channels and non-traditional channels like specialty events and procurement newsletters. The results? Our paid media creative surpassed CTR benchmarks, and the campaign generated more leads than JPMP’s traditional campaigns. Most importantly, we created a replicable blueprint for ABM success and even drafted a best-practices guide for other teams to learn from.

The JPMP Trade & Working Capital Solutions team also asked us to help them grow five key accounts. We started by digging into a treasure trove of data sourced from Ei, JPMP’s insights partner. After analyzing nearly 100 pages of hyper-specific findings on the most impactful relationships at each key account, we identified key pillars for campaign messaging and extracted the most actionable insights to support the larger strategy.

With this clarity, we engineered a content ecosystem tailored to cut through the noise, address individuals’ unique problems, and deliver additional high-value information outside of sales conversations. Through targeted landing pages, thought-provoking whitepapers, engaging blog articles, attention-grabbing LinkedIn posts, and personalized email and InMail campaigns, every element worked together seamlessly to reach the right people and tell a compelling, cohesive story.

Beyond ABM campaigns, JPMP’s Commercial & Investment Bank division also tapped our team to create a wealth of content to support sales conversations for multiple products across multiple audiences. This content spanned a variety of mediums, including, one-pagers, demos, templates, video, white papers, and an interactive microsite. With these storytelling tools, we’ve empowered their team to better connect with decision-makers and position JPMP as the right solution.