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Hummingbird

Making Financial Compliance Sexy

 

Hummingbird needed to tell their modern story to a behind-the-times audience.

Hummingbird is a financial compliance platform that combines customer knowledge, case management, investigations, and regulatory reporting into a single platform. Their cutting-edge tech revolutionizes financial compliance, but Hummingbird was struggling to communicate that story to an audience that still does most work manually. We stepped in to create sleek, compelling explainer videos to educate viewers and generate excitement about the product.

 
It was time to stand out in a sea of generic FinTech. 

For both videos, our storytelling challenge was two-fold. First, we needed to build suspense and tell an exciting story about what Hummingbird’s tech does to fight financial crime. Second, we needed to do it in a modern way to both differentiate from the competition and position the brand as a unique, forward-thinking company. To do this, we shaped human-centric stories around a tech-led solution.

 

Visual storytelling added energy and urgency. 

Sleek design is integral to Hummingbird’s DNA. Because so much FinTech marketing relies on numbers and abstract visuals, we made the brand stand out with a mixed media mosaic approach (inspired by their existing brand). This combined illustration, photography, and animation to create dynamic energy, allowing us to spotlight the product’s crime-fighting capability and emphasize how it streamlines the user experience.

 
A single piece of storytelling now supports a growing content strategy. 

These videos are now a core tool to help the Hummingbird sales team communicate the product in a quick and efficient way. Additionally, as we designed custom assets to expand their visual identity, the team is more empowered to create even more content to tell Hummingbird’s story across channels.

Credits

CREATIVE PARTNERS
Good Secrets
Eido

EXECUTIVE PRODUCER
Ryan Shoe

CREATIVE DIRECTOR
Casey Latiolais

ART DIRECTORS
Joash Berkeley
Walter Olivares

COPYWRITER
Hunter Cates

ANIMATORS
Joash Berkeley
Adelir Boeira
Garner Dumas
Taylor Yontz
Jay Brown

DESIGNERS
Joash Berkeley
Walter Olivares
Charlie Noard
Selah Berkeley
Ryan Whitely
Harol Bustos

COMPOSER & SOUND DESIGNER
Michael Lee

VOICEOVER ARTIST
Carly Walde