Our core challenge was crafting a high volume of exciting, educational, and eye-catching videos that would appeal to both the youth (age 8-18) and their parents—both easily distracted audiences. We began by developing three distinct design directions to create a visual identity that stood apart from Greenlight’s competitors but fit with their brand and market.

Our three design versions were crafted to present information clearly and bring the information to life with joyful illustrations. However, we ultimately decided on a hyper-colorful direction, which included dynamic character illustrations that channeled a ‘90s throwback aesthetic (specifically to appeal to Millennial/Gen X parents). 

In addition to the 120 45-second videos, we also designed a variety of supporting assets, including:

• Thumbnails
• Stickers
• Lottie files
• Project guidebook for designers and animators
• 30 teacher’s guides (adhering to state and national education standards)

With these visual tools, Greenlight created an exciting opportunity to connect with their audience. Most importantly, with 2.8 million lessons completed, they were able to follow through on their mission: helping parents raise financially smart kids.