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One of the greatest advantages of motion graphics is that they combine both visual and auditory stimuli to cater to multiple learning styles. In some cases, they can even incorporate kinesthetic/tactile learning when they encourage interaction. When appropriately narrated and paired with music, they can also evoke stronger emotion than static imagery alone. To better understand the benefits of custom animations, take a look at our motion graphic video, “The Power of Data Visualization”.
Animated infographics allow you to captivate an audience by scripting an informative and entertaining storyline. Motion graphics provide a more passive interaction between the audience and the content, but the experience is rich with stimuli. For this reason, motion graphics function well when explaining a single idea or process - holding the attention of the audience throughout. Animated infographics have proven viral potential and are best used when your objective is to communicate a linear story to engage viewers on multiple levels.
