In open-plan advertising offices, conference rooms, and design firms everywhere, employees are being encouraged to gather together and reach inside their noggins to pull out the most original and creative ideas for good brainstorming sessions.

Turns out, decades of psychology research have shown that traditional brainstorming may not be the best way to innovate. On the contrary, collaborating in such ways yields less quality ideas than working in solitude and later meeting to share. Find out the effectiveness of brainstorming in this infographic created with Mavenlink: