The sites you frequent on a daily basis are actively gathering facts about you. That’s why the jacket you’ve been coyly eyeing inconspicuously appeared in an ad on an unrelated website. Social networks are betting on a future built on a personalized web, your own Internet paradise filled with items the virtual you will likely share, pin, tweet, and like. Take a look at what information your favorite sites gather and what they do with it in this infographic created with Baynote.