Through a partnership with InnoCentive, The Economist and Nielsen challenged would-be solvers to generate insightful visualizations from Nielsen’s 2012 Global Consumer Confidence survey and the 2012 Global AdView Pulse report. Column Five welcomed the challenge enthusiastically by building the Ad Infinitum: Global Advertising Spend interactive to showcase Nielsen’s findings in an approachable way. We are grateful to be featured among the finalists for this challenge and thank InnoCentive, The Economist, and Nielsen for the opportunity.