Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few. But none more so than the art of time-wasting. With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon. If you’re wondering how on earth so much time is spent on Instagram, our Visual Storytelling pie chart breaks it down for you.