At Column Five, we feel strongly about helping the global community. Whether we’re designing the bag for a new sustainably farmed Haitian coffee or helping nonprofits visually communicate their stories, we are happy to give back in the ways we can. That’s why we are excited to announce our new project: We are raising $10,000 in 33 days to build a school for children in Kenya, and we need your help!
Our Column Five team is made up of some very unique people, coming from all walks of life. They’re creative, well-rounded, and work extremely hard. Each week, we profile one staff member to introduce you to the people behind the scenes of our work.
Arturo Wibawa
Hometown: Jakarta, Indonesia
Started June 2012
Graphic Designer
USA Today has long been known as a pioneer in the news industry for its use of infographics—particularly for its USA Today Snapshots®, which are illustrative charts and visualizations used on the front page of each section. These small data sets provide readers with short, easily digestible information about some of the larger news topics of the day. We were honored early last year when the team commissioned us to help refresh its infographic style and visual language to coincide with a rebranding that was already underway with Wolff Olins.
Our Column Five team is made up of some very unique people, coming from all walks of life. They’re creative, well-rounded, and work extremely hard. Each week, we profile one staff member to introduce you to the people behind the scenes of our work.
Jeremy Fetters
Hometown: Where my heart is
Started May 2012
Producer
In January of this year, Microsoft Internet Explorer released a video we created with them titled “Child of the ’90s.”
We were happy to see it go live—and to see what happened next. Within five days of release, the spot racked up more than 7 million views. It was awarded the top prize in the film category for the Ads of the World January 2013. Since then, it has earned more than 27 million views—and now it’s nominated for a Webby. (We’d very much appreciate a vote for the video before voting ends this Thursday, April 25.)
In honor of the nomination, we wanted to offer a behind-the-scenes peek at our strategy, approach, and collaboration with Microsoft on this successful project. Read on…
Help Column Five and Change Heroes Build a School for Kenyan Children
May 20, 2013
5 Questions with a C5er: Arturo Wibawa
May 10, 2013
Developing a Visual Language: USA Today's Graphics Rebranded
May 8, 2013
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