We’re excited to announce that our interactive, Ad Infinitum: Global Advertising Spend, has been been chosen as a finalist for The Economist-Nielsen Data Visualization Challenge, offered through a partnership with InnoCentive, an organization that crowdsources innovation for challenges faced by organizations around the world. The competition was steep, with seven finalists leading the pack of hundreds of entrants.
Armed with consumer data provided by Nielsen, a C5 team comprised of one producer, one designer, and one developer set out to provide a visually compelling representation of advertising amounts spend worldwide. The result is a colorful, informative interactive that breaks down by country and region the massive dollar amounts spent across 11 sectors, from automotive to telecommunications and seven different kinds of media.
This challenge offered us a great opportunity to work with a comprehensive data set that offered innumerable insights and to develop a platform for users to explore and draw conclusions about an aspect of our world that touches us all.
Check out a snapshot of the kaleidoscope of data below, then click here to view the full project.