USA Today has long been known as a pioneer in the news industry for its use of infographics—particularly for its USA Today Snapshots®, which are illustrative charts and visualizations used on the front page of each section. These small data sets provide readers with short, easily digestible information about some of the larger news topics of the day. We were honored early last year when the team commissioned us to help refresh its infographic style and visual language to coincide with a rebranding that was already underway with Wolff Olins.
We were happy to see it go live—and to see what happened next. Within five days of release, the spot racked up more than 7 million views. It was awarded the top prize in the film category for the Ads of the World January 2013. Since then, it has earned more than 27 million views—and now it’s nominated for a Webby. (We’d very much appreciate a vote for the video before voting ends this Thursday, April 25.)
In honor of the nomination, we wanted to offer a behind-the-scenes peek at our strategy, approach, and collaboration with Microsoft on this successful project. (more…)
A few months back, an old friend of Column Five, Jason Estopinal, came to us with an exciting opportunity: to create the branding for Trezo d’Haiti Coffee, his new artisan, fair-trade Haitian coffee. (more…)
Last fall, Marketo approached Column Five to create a live installation for its booth at the Dreamforce 2012 conference, the largest annual event in the cloud computing industry. The challenge was to create something that would engage visitors in a memorable and unique way, something that would stand out on the convention floor and provide a welcome distraction for tired attendees.
