To show our appreciation for our clients and partners this holiday season, we put together a little project to allow them to share in our love for two important staples here at C5: caffeine consumption and data visualization. 150 of our clients, and 50 of our partners received a limited edition print of this interactive coffee poster, which provides a canvas to track consumption data over the course of a month. The instructions outline a few calculations to analyze personal consumption trends. Once monthly tracking is complete, the drinker can use their coffee (or a stronger version thereof) to ‘paint’ their data onto the poster to complete the visualization.
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In Caffeine We Trust: Infographic Print For Tracking Your Coffee Consumption Data
December 22, 2011
Post by Column Five
Happy Planet Index: Happiness That Doesn’t Cost the Earth
November 17, 2011
Post by Column Five
We recently had the honor of contributing to Google’s Think Quarterly publication. The infographic design is based on data from the Happy Planet Index 2.0, first published in 2009. The Index was developed by statistician Nic Marks, and started as a way to create a better alternate indicator for GDP. Marks explains that, “thinking that GDP isn’t a very good measure for societal progress, the idea of the Happy Planet Index was to create a vision of how success for a nation should be judged — through sustainable happiness — then to create an indicator that showed progress towards that.”
The innovation of the Index is to examine the correlation between happiness and sustainability. Life expectancy measures objective years, the concept of happy life years reflects the fact that it’s no use creating good lives now at the expense of future generations. “We need to think about the cost of creating those good lives,” says Marks, “and that’s where the ecological footprint comes in.”
The Index gathered data on life expectancy, ‘happy life years’ and ecological footprint, then crunched it together to rank countries by how efficiently they created wellbeing among their people. See the entire layout from the publication below.
Motion Graphic: The Power of Data Visualization
October 03, 2011
Post by Column Five

They say knowledge is power, but how do we make knowledge powerful? The challenge of communicating information becomes especially difficult when trying to convey a message full of complex data, which is often difficult to interpret quickly and clearly to the naked eye. This motion graphic looks at some of the many visual techniques used by Column Five to communicate information effectively to a large audience. (more…)
The Social Neighbors
September 21, 2011
Post by Column Five
An ongoing discussion at Column Five HQ is ”What if social media manifested itself in real life?” It’s a question that addresses much of our personal and professional lives and can be characterized as constant noise, new trends, and the occasionally absurd, among other things. And while most of our commentary tends to evolve into abstract tangents, we decided to focus on one application of the hypothesis. We settled on the idea of “What if you lived in an apartment building with social media?”, but that proved to be a mouthful. So we simplified this title to “What if social media sites were your neighbors?” Feel free to leave a comment with your thoughts.
(click image to enlarge)
Infographic: Ode to Steve Jobs
August 25, 2011
Post by Column Five

With the resignation of Steve Jobs, Apple has lost both a product visionary and outspoken leader. This timeline is an ode to the ideas and words of perhaps the greatest technological revolutionary of the past century.
New in the App Store: Infographics for iPhone and iPad
July 18, 2011
Post by Jason Lankow

We have really appreciated everyone who is staying connected through our Infographics newsletter, and we are happy to bring fresh infographics to you for the iPad and iPhone with our brand new Infographics app, which you can download for free. If you have a chance to check it out on an iPad, that is definitely the way to go for the best browsing experience, but the iPhone version will give you some mobile eye candy as well. This is version 1.0 and there are a lot of new features in the works along with a version for Droid coming soon. Please let us know if you like it (or what you would like to see improved or if you notice any bugs) in the comments below.
Click here to install it for free.
(more…)
Infographic: Meet the Tweeters
July 06, 2011
Post by Column Five
Twitter adoption among U.S. Internet users has increased by leaps and bounds. A recent Pew Survey of 2,277 adult internet users reveals exactly who is tweeting.
How Local News Is Going Mobile: Could the iPad Be the New Sunday Press?
April 01, 2011
Post by Column Five
Many analysts have predicted that the end of the newspaper era is near. Though this may be the case, many newspaper industry insiders are hoping that Steve Jobs’ magic touch can save their dwindling trade. This infographic seeks to answer the newspaper industry’s biggest question – can the iPad resuscitate this dying industry?
Infographic: Do You Need a Social Media Detox?
March 23, 2011
Post by Column Five
If you find yourself tweeting from the shower and updating Facebook while doing 85 on the freeway, we created this graphic to save your life. Click below or go here to view the full-size version.














