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We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium. Beyond the necessity to embrace information design, infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company. Consistently creating arresting infographics that can easily be identified with your brand provides an incredible advantage in ensuring that the content your company produces, whether for marketing, customer education, or sales collateral, is both familiar and well-received. (more…)

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The team here at Column Five is made up of some very special people. They come from all walks of life. They’re creative, and they work very hard. They’re also very interesting. One staff member a week will be profiled on our blog, from our oldest project manager to our newest designer, to introduce the people behind the infographics.

Shane Keaney
Hometown: Norwich, CT
Started April 1st, 2011
Designer (more…)

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We’re pleased to announce that our forthcoming book, Infographics: The Power of Visual Storytelling (Wiley, Sept 2012) is now available via Amazon for pre-order. (more…)

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This spring, we set out to answer the question “Where do good ideas come from?” in the form of a motion graphic that would serve as a companion piece for a course we developed for Columbia University’s graduate program in Information and Knowledge Strategy (Visualization of Information). We quickly realized that perhaps we needed to reevaluate the basis of this question before we answered it. The notion that good ideas simply come to people out of the blue didn’t satisfy us because it didn’t give adequate credit to the creative enterprise of the individual or group. Good ideas aren’t simply lying around like seashells on a beach waiting for us to pick them up, nor are they so random. (more…)

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The team here at Column Five is made up of some very special people. They come from all walks of life. They’re creative, and they work very hard. They’re also very interesting. One staff member a week will be profiled on our blog, from our oldest project manager to our newest designer, to introduce the people behind the infographics.

Jake Burkett
Hometown: Palo Cedro, CA
Started March 2011
Director, Business Development (more…)

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At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves. In a world where attention and big ideas are prized, knowing a few things about storytelling can make you more successful in your endeavors. Below are five steps you can take to help better tell your story. (more…)

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The team here at Column Five is made up of some very special people. They come from all walks of life. They’re creative, and they work very hard. They’re also very interesting. One staff member a week will be profiled on our blog, from our oldest producer to our newest designer, to introduce the people behind the work.

Andrea Bravo
Hometown: Huntington Beach, CA
Started February 2011
Director of Production (more…)

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