The traditional business model relying largely on paid advertising and traditional public relations to spread the word about products is changing. Today, a growing number of companies are spending a growing chunk of their marketing budgets on internet “content” designed to educate, entertain and inspire – and, if everything goes as planned, turn consumers of that content into loyal customers.
“Content marketing has been around for hundreds of years, but now it has taken off because the barriers to entry are gone,” says Joe Pulizzi, founder of the Cleveland-based Contenting Marketing Institute. Thanks to the internet, “traditional brands are trying to figure out how to be media companies.”
That’s good news for us here in Newport Beach, Calif. The increasing value that a solid content strategy brings to traditional companies is growing more and more important. Well designed, clever, and timely infographics, motion graphics, interactives, data visualizations, illustrations, and presentations all help to boost awareness, while leaving people with valuable information to use as a takeaway in their business and personal life.
Read through to the entire article on TIME Business, here.